NEXT
Mystery Shopping - The truth about your store
Objective. Neutral. Professional.
We show you how customers really experience your store – including a technical quality check for POS, Wi-Fi, and Digital Signage.
Customers decide within seconds whether they feel comfortable in a store – or whether they will not return later.
With NEXT Mystery Shopping, you get arealistic, honest, and measurable viewof your store:
From the first impression to checkout, from customer friendliness to thefunctionality of your technical systems – a unique advantage over traditional mystery shopping agencies.
➡ This is how you sustainably increase quality, sales, and brand perception.
"Thanks to NEXT, we finally have a clear picture of how our store is really perceived. The combination of customer check and technical analysis is unique – we were able to resolve several issues within two weeks and noticeably increase customer satisfaction."
✽ Efficiently connecting customer and technical perspectives.
What we check
Customer Perspective
Overall impression upon entering
Cleanliness & Order
Friendliness & Competence
Waiting times
Orientation & Signage
Consulting quality
Emotional Impact / Atmosphere
Store Operations
Availability of Products
Price labeling
Presentation (shelves, promotions, window displays)
Correct implementation of requirements
Hygiene & Safety
Employee processes
Technical Store Quality
Digital Signage Function Check
Display quality, content & brightness
POS Performance & Checkout Test
Scanner, Printer & Peripherals
Network & WLAN Stability
Lighting: Hotspots / Dark Zones
Temperature & Noise Level
Why Mystery Shopping with NEXT?
List the key features of your product or service and describe them.
Dual Perspective
Customer quality + technical functionality.
Measurable Results
Product evaluation, photos, action plan.
Improved Store Performance
Fewer failures, better processes, more revenue.
Ideal for retail chains
Uniform evaluation - perfectly scalable.
Clear actions
We provide not only observations but concrete steps that you can implement immediately – including prioritization and effort estimation.
More Transparency
With each report, a comprehensible picture of store performance emerges. Ideal for retail chains, franchise networks, and regional clusters.
The NEXT Evaluation:
Clear. Structured. Actionable.
We provide you with a professional audit report consisting of:
Evaluation matrix
Photos of critical areas
Technical functionality score
Immediate actions
Recommendations for store management & headquarters
Benchmark with other branches
Our packages & prices
Discover the best price for you.
- Short store tour (15-20 min)
- First customer perspective
- 5-Point Checklist
- Short feedback via email
- Complete customer perspective
- Basic technical check (POS, display, Wi-Fi)
- Evaluation form + photos
- Recommendations for action
- Comprehensive customer journey (Entry > Checkout)
- Complete technical/POS/signage check
- Detailed report + photos + priority list
- Follow-up meeting (15-30 min)
- Monthly or quarterly audits
- Benchmark between branches
- Trend analyses over 12 months
- Management reports
- Web dashboard (Coming Soon)
Simple process
Customer and technical perspective efficiently connected.
1
Planning
We jointly define store type, goals & criteria.
2
Implementation
A trained mystery shopper visits your branch anonymously.
3
Analysis & Discussion
You will receive the report + discussion + concrete measures & recommendations for action.
Industries for which mystery shopping is ideal
Fashion & Textiles
We check presentation, cleanliness, advice, fitting room standards, and the functionality of your displays and POS systems.
Electronics Stores
Advisory competence, product availability, shelf organization, digital signage functionality, POS, and checkout.
Franchise Operations
Uniformity across all locations, brand standards, service quality, and technology availability in comparison.
Pharmacies & Healthcare
Particular sensitivity: discretion, advisory competence, waiting times, POS performance, and digital visibility systems.
Gastronomy & System Gastronomy
Cleanliness, service speed, ordering processes, hygiene, and functionality of digital ordering displays or cash registers.
Convenience & Service Stores
Speed, tidiness, presentation, checkout handling, and clarity of the assortment.
Shop-in-Shop Areas
Spatial orientation, cleanliness, technical condition, and patient experience in small retail/service areas.
Telecommunications Stores
Advisory quality, presentation, checkout handling, and clarity of the assortment.
Does this sound familiar to you?
"We often feel like we are overlooking something."
"Our branches are of varying strength."
"Digital signage does not run reliably."
"The checkout takes too long for us."
"We have complaints, but no data."
NEXT provides the answers - and solutions.
Start your store check now.
We will show you opportunities, weaknesses, and potentials that you can improve immediately.
Contact
Do you want to know how your branch is really perceived?
Our mystery shopping team is ready to evaluate your store objectively, discreetly, and professionally – including a technical perspective and clear recommendations for action.
Simply fill out the form below.
We will get back to youwithin 24 hourswith a non-binding proposal for your individual mystery check.
➡ The more stores, the greater the benefit – and the more attractive the prices.